Portfolio strategy

“IC Group’s mission is to create shareholder value through long-term and active ownership of brands within the fashion industry.

By means of our simple Group structure, we create the most optimum framework for our Group brands to exploit their potentials of continued growth and international expansion.”

Group structure

All of the Group brands are operated as independent business units with clearly defined strategic plans, and they are responsible of their respective earnings development.

The Group structure comprises central functions which are used by Tiger of Sweden and By Malene Birger. These infrastructure functions include Logistics, IT and Financial Shared Services. The overall target of these functions is to deliver costefficient and price-competitive services supporting the operations of each brand.