Knowledge sharing and optimization projects across all brands
The Group’s business model acknowledges that all Premium brands are different and that each brand has its own unique characteristics that must be maintained and further developed.
However, despite the brand differences, major advantages can be achieved from sharing knowledge, experience, structures and processes between the individual brands.
Knowledge sharing benefits can be gained, for example, in respect of the collections development process, where best practice can be implemented across all brands. This also applies to go-to-market strategies and skills and to knowledge and experience of best suppliers as well as uniform terms and conditions of doing business with these suppliers.