The purpose of the Group’s business model is to maximize the value of the portfolio of Premium brands. The clear focus of the business model is to improve and optimize functions and processes, together adding value to the Group.
Across all function areas and brands, opportunities are available, be they big or small, to do things better, simpler and more cost-effectivly. The Group has at its disposal a vast amount of knowledge and experience. By utilizing and sharing such knowledge and experience across all functions and brands, we ensure that all opportunities for improvement are identified and exploited to continuously improve and create value for our shareholders.
The corporate business model is based on three elements which are as follows: