The Group’s corporate strategy is focusing on brands within the Premium segment.

The core business – Premium brands

The Group’s three existing Premium brands; Peak Performance, Tiger of Sweden and By Malene Birger all operate in attractive markets offering significant growth opportunities and earnings potentials.

The total revenue of the core business for 2014/15 amounted to DKK 2,238 million. Peak Performance generated the largest revenue share followed by Tiger of Sweden and then By Malene Birger.

Overall, the core business has generated handsome growth rates during the past three years with an annual revenue growth rate of 6%, especially driven by Tiger of Sweden. During the same period, the average EBIT margin was 9.7%.

Other brands

The two brands Saint Tropez and Designers Remix are not integrated on IC Group’s operational platform. They operate completely separated from the rest of the group. Both brands can be divested in the future and are therefore considered as investments.

Saint Tropez is a Fast Fashion brand and is thus operating in a market outside the corporate strategic focus.

Designers Remix is a Premium brand only partly owned (51%) by IC Group A/S.