Strategy

It is our vision to be among the best developers of Premium brands apparel brands.

We create value through a well-defined business model which constitutes the platform for operating and developing our Premium brands. This business model constitutes the framework for our mission of building successful brands by uniting business excellence with creativity and innovation.

The market of apparel and fashion

The industry of apparel and fashion represents one of the world’s largest consumer goods markets which accounted for a global revenue of approx. USD 1,400 billion in 2015. The global market for apparel and fashion may roughly be divided into four segments – Luxury, Premium, Mid Market, Fast Fashion – which differ in a number of parameters such as price and quality level, degree of branding as well as mix of distribution channels.

The number of market players between the different segments varies significantly and with that also the competition as well as growth and earnings opportunities. Besides the four segments outlined below, there is also a large mass-market for non-branded products as well as private labels.

  • Luxury segment comprising brands such as Gucci, Moncler, Louis Vuitton and Burberry.
  • Premium segment comprising brands such as Arc’teryx, Hugo Boss, Acne Studios and Ralph Lauren.
  • Mid Market segment comprising brands such as Esprit, GAP, French Connection and COS.
  • Fast Fashion segment comprising brands such as H&M, ZARA, Topshop and Uniqlo.

Premium focused strategy

IC Group creates value by operating and developing brands in the Premium segment. We focus on this market segment as it has historically been characterized by strong growth rates and solid earnings. Furthermore, this segment is characterized by a high degree of internationalization. We hold strong competences within this segment in which we have succeeded in operating and developing brands. Historically, we have generated solid revenue growth and high earnings.

We create value by developing and investing in existing Group Premium brands. This takes place by means of a well-defined business model which constitutes the framework for operating and developing these brands. Furthermore, we continuously consider the opportunities for further value creation by developing the brand portfolio. Historically, we have successfully acquired brands, and two of our Premium brands have been added to our portfolio through acquisitions.

The Group has a clear target which is to generate profitable growth. Revenue must be improved while earnings must increase proportionally more in the long-term perspective. We expect to realize growth primarily through internalization of the Group’s Premium brands by means of expansion in both existing as well as new selected markets.