IC Group’ vision is to be among the best developers of Premium brands within the industry of apparel and fashion.
The Group brands are developed by means of a well-defined business model and an efficient operational platform which constitute the framework for the Group’s mission of building successful brands by uniting business excellence with creativity and innovation.
The market of apparel and fashion
The industry of apparel and fashion represents one of the world’s largest consumer goods markets. Nevertheless, this market is also highly fragmented and regionally divided where even the biggest international market players only account for small market shares.
The global market for apparel and fashion may roughly be divided into four segments based on factors such as price, brand perception and distribution set-up. These four segments are as follows:
- Luxury segment comprising brands such as Gucci, Moncler, Louis Vuitton and Burberry.
- Premium segment comprising brands such as Arc’teryx, Hugo Boss, Acne Studios and Ralph Lauren.
- Mid Market segment comprising brands such as Esprit, GAP, French Connection and COS.
- Fast Fashion segment comprising brands such as H&M, ZARA, Topshop and Uniqlo.
There is also a large mass-market for non-branded products as well as private labels.
Premium focused strategy
IC Group creates value by operating and developing brands in the Premium segment.
Our focus is exclusively on the Premium market segment, since this segment has historically strong growth rates and high earnings as well as a high degree of internationalization. We have strong skills within this segment, in which we have been successful in operating and developing brands. We have generated solid revenue growth and good earnings.
We continuously consider the opportunities for adding further value by developing our brand portfolio. Historically, we have successfully acquired Premium brands, and two of our brands have been added to our portfolio through acquisitions.
Currently, we create value by building and investing in our existing Premium brands based on a well-defined business model that constitutes the platform for operating and developing our brands.
The Group’s clear objective is to generate profitable growth, increasing revenue while increasing earnings proportionally more. Revenue growth is expected to be generated primarily through the increased internationalization of the Group’s Premium brands with targeted expansion in existing as well as in new markets.IC Group as a portfolio company creates value by developing and investing in its existing Premium brands while at the same time considering the opportunities for further value-adding by developing the portfolio.