Tiger of Sweden

About the brandToS_Men_SS16-2
Tiger of Sweden’s history started in 1903 in Uddevalla, a small town on the Swedish west coast. The brand has its foundation in a strong confection tradition and solid tailoring skills, refined for 109 years.

In 1993 the brand was repositioned with a clear vision of “taking the suit from the bank to the street”. Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international designer brand, including men’s, women’s and jeans collections with a wide range of shoes and accessories.

Tiger of Sweden breathes “a different cut” – a symbol for a different mind-set that implies a constant on-going development, both design-wise and intellectually. The combination of silhouette, clean cuts, materials, details and a proud, cocky attitude gives the brand its unique position.

Tiger of Sweden works in close co-operation with the best fabric mills available, developing its own fabric designs that create the brand’s uniqueness. Combining materials with a clean cut based on first-class craftsmanship creates the unique and beloved Tiger fit, whether it is a suit, blazer or a pair of jeans.

About the product
Tiger of Sweden is associated with its own on-target look – minimalistic, with a modern cut – “premium” in its purest form. Tiger of Sweden was born with innovation and curiosity woven into its DNA spiral. This is our greatest strength, something we will never give up.

Tiger Men and Tiger Women appeal to the urban, fashion conscious couple with a medium/high income. They value the laid-back luxury look built from perfect silhouettes and reinvented tailor tradition. They always want to look their best and have a mental age of 25-38.

Tiger Jeans appeals to a younger age group (mental age 18-30) who seeks individual expression. The consumer is a fan of the clean Scandinavian fashion takes on jeans and is willing to pay for quality and great fitting. They are cool, proud and sexy and love to play in the dark nightlife.

“A Different Cut” is more important than ever before. Every day, we will wake up and create a new interpretation of well-tailored Scandinavian fashion with a character of its own. We plan on doing that for at least another 100 years.

To buy products or learn more visit the Tiger of Sweden homepage.